I had the chance to pitch some logo concepts for a comedy-crime show. The premise was a classic “buddy cop” dynamic, but with a twist: one detective is human, and the other is an AI robot. My job was to capture that weird, funny tension between human intuition and cold, hard logic in a single mark.
I wanted the logos to play with the idea of “mismatching.” I experimented with shapes that felt organic and “human” sitting right next to sharp, digital-looking elements. The goal was to show that even though these two are total opposites, they somehow fit together to solve crimes.
In the end, the production team went in a different direction. However, I’m still happy with these concepts. They were a great exercise in visual storytelling and a fun way to explore how a logo can represent two totally different personalities and similarities at once.